How Come I Can't Say My Product Is For Everybody When I Think It Is?
That's a question networkers ask me a lot. And it seems so reasonable, especially when they really love their product. Three answers for you if you are wondering about this:
1. Has everyone bought your product?
If not, then everyone has spoken, haven't they? Sigh. And no, it's not necessarily that your presentation is bad. ( ) Even with the ideal show 'n tell, there might not be a match. N...
Kim Klaver,Klaver,Marketing, MLM
That's a question networkers ask me a lot. And it seems so reasonable, especially when they really love their product. Three answers for you if you are wondering about this:
1. Has everyone bought your product?
If not, then everyone has spoken, haven't they? Sigh. And no, it's not necessarily that your presentation is bad. ( ) Even with the ideal show 'n tell, there might not be a match. Not everyone plays tennis, so everyone will not buy the latest greatest tennis racquet. Some people prefer golf, so they spend their shekels on THAT.
Helpful belief 1: Recognize you are seeking just people who already share your worldview on the thing to begin with. A teensie weensie sliver of the big market out there. E.g., some people insist on organic, others buy regular, even when given a choice. There's room for both. Depends on your values, yes?
2. When you, the sales person, is talking about your product's wonders, your words are immediately suspect. Seth Godin ( ) writes this about that:
"There's a huge
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